"The intent is absolutely censorship, pointing out the commissioner for Health Giampaolo Landi di Chiavenna - against fashion, Made in Italy of which we can not but be proud and fashion is so important to our city. What contest are those cases of pathological thinness, which have nothing to do with the elegance and profits that are not even on the catwalk to present the best pieces from the collection, but have the power to unleash harmful emulation putting a strain on young. Willing to do anything to become like the girls in catwalk. With 'The Sentinels of Health', which had a first experimental phase in February, confirming the commitment councilor in the information campaign on eating disorders and particularly in public sensibililizzazione anorexia. Our intention is to promote and support the dissemination of a model of healthy beauty and femininity, resize the insidious power of stereotypes that lead to imitation, calling into question the assumption of 'having to be': very thin, highly efficient and successful so girls . The nine Sentinels rather represent a different model: beautiful and aware of themselves, they move into their profession with enthusiasm and spirit healthy to compete ". Present at the launch of the initiative, wearing a special t-shirt theme from backstage and on a mission bridges do not wear uniforms, dressed as always, will sit together with other guests and enjoy the show. If they notice something wrong, skeletal supermodel image "sick", signaling confidence in the most total to head of Health, which states: "No provocation, so the only mission is to educate the young to health."
Health Initiative of the Department is not to oppose the world of fashion with which it has long established a close working relationship. Last week was presented the initiative "Food is Fashion and Health", a proposal for a balanced diet for models and experts who continues a journey that began in 2007 with the Code of Ethics for the models and the establishment of Table Fashion and Health under the scientific supervision of the nutritionist Michele Carruba. "Talking about health in fashion and fashion - adds Landi Chiavenna - is certainly an action against: it would be easier to isolate the theme of nutrition and healthy lifestyles from the context that surrounds us. The Department of Health, however, has decided to address the issue of anorexia without splitting the stress of the suit, the company of this. Diseases of the contemporary world are fighting, not putting our heads in the sand, but seeing the phenomena in their entirety. Fashion is the lives of our young people with its charm and its appeal. Can not deny it. A study recently conducted in Italy found dissatisfaction with their bodies in 58.4% of girls and 17.7% of boys and the adoption of a restrictive diet to lose weight in 17.9% of girls of normal weight, 11th, 7% of those underweight and normal weight in 2.5% of males. The ideal of thinness of the models is indeed evolved over time from the 50s to today. A study that examined the body size of the models on the cover of some of the most famous magazine from 1959 to 1999 shows that since 1980 the size started to decrease. Since the '60s is the body to be photographed in its entirety, while the first priority must be given face. "
" The easy way working but do not help the cause - the Assessor-states are much less. With this information campaign focus is to spread a positive and clear message: women have the freedom to interpret their femininity each according to his inclinations and special features. Fashion is adornment, luxury, accessories, and never replace the beauty of the person itself, which exists independently of the cult of the icon image and artificial. "
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