The increasing spread of internet has made the network a valuable tool for the search of the house. According Audiweb in the month of November 2010 appear to be 24.7 million Italians who they are networked together at least once, 10.7% more than the same period in 2009.
Statistics Office Tecnocasa estimate that 1 in 7 of these proposals has visited portals that have real estate . In fact, the prospective buyer or lessee has the ability to consult at any time and compare hundreds of ads Real Esate the through its data portal computer. Group Tecnocasa www.tecnocasa.it, indicating a growth drivers: in 2010 about 10 were in fact connected, 5 million surfers, or 22% more than in 2009 (8.5 million).
Consequently also increases the number of pages visited and the number of cards retail properties open. On average, during a visit to be open about 9 cards retail property.
Analyzing the days of the week and times, you notice that the highest number of hits is recorded on a weekday, in especially on Mondays and at the times near the lunch hour or just before the end of the workday, while during the evening and the weekend with the growing number of pages viewed and time spent on the site. As a result, Italians often visit the portal at certain times in their working day, then further research in the evenings and during weekends.
One thing growing is the number of users who connect to mobile . In fact, thanks to the spread of so-called''smartphone ", the site is visited tecnocasa.it directly from the phone. If in 2009 we received about 300 visits a day from your mobile device, in 2010 the number was more than tripled, surpassing the 1,000 hits a day.
further confirmation that users are technologically advanced and highly open to novelty and therefore the Group has implemented Tecnocasa multichannel-based activities, integrating web, radio, tv with physical networks through structured approaches in order to follow the evolution of consumers in their buying behavior by providing the same content and services with various media.
Looking at the first data of 2011, in January portal Tecnocasa a boom of navigators, with the highest peak in the third week. Comparing the data in January 2011 and January 2010, surfers are up 20%, confirming that the web is becoming an increasingly important tool for finding a property .
[Source: Mondocasablog.com]
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